THE PALM BAYER Independent Palm Bay News · Est. 2023

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City council votes, development, public safety, infrastructure, charter, and municipal finance coverage for Palm Bay, Florida.

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Fortune 500 Takes Over Palm Bay's Harley-Davidson Dealership

Sonic Automotive (NYSE: SAH), a Fortune 500 powersports and auto dealer chain, announced April 21, 2026 that it acquired Space Coast Harley-Davidson in Palm Bay as part of a five-dealership package deal. Seller Rodin Younessi had owned the 9.5-acre property at 1440 Sportsman Lane NE since 2011. The Orlando Business Journal reported the package price at $16.75M. The deed has not yet been recorded in Brevard County. A zoning verification filed under the project name 'Sonic' on February 18, 2026 shows the deal was in planning at least two months before the public announcement.

April 24, 2026 · 5 min read